We are a health-conscious company that values the importance of the mind, body and spiritual connection. That’s why Why Bars is the superfood snack food of choice for anyone living a busy, active lifestyle, from weekend warriors to professional athletes to everyone in between.

Organic, vegan, gluten free and made with simple, natural ingredients you can pronounce, Why Bars provide a balanced, portable food option that tastes great and sustains your energy level between meals, allowing you to focus on your activity instead of your hunger. Throw one into a bag or purse for a healthy, filling snack before or after a hike, run, workout or practice. Because when you’re not hungry, you can go about your business of being awesome. 

From professional athletes, to rising collegiate stars, to trainers and yogis, our athletes choose to fuel their active lifestyles with Why Bars. Discover who they are and how they motivate us to push to the next level.

Why Bars was founded on the guiding principles of health, family, fitness and love. Today, Why Bars is made up of a team of diverse, passionate and talented professionals whose mission is to bring customers the best superfood snack on the market – a bar that is delicious, makes you feel good and gives you the fuel you need to be awesome, every day.

But even more importantly, we each walk the talk. We are bar eaters. We live a healthy lifestyle. We are courageous. And we firmly believe that the Why Bars mission is bigger than each of us individually.  

Made in Michigan

In a world of processed foods, authenticity is critical to setting yourself apart from the generic. Health-conscious consumers want to know exactly what they are putting in their bodies. Period. So we take tremendous pride in making and packaging Why Bars in small batches in our own sustainable kitchen just outside of Detroit, Michigan.

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