Dallas Mavericks Star Willie Trill Cauley-Stein Signs 12-Month partnership agreement with superfood snack company Why Bars

Birmingham, Mich. (Sept. 8, 2021) - Why Bars, the superfood snack bar developed for bar eaters, by bar eaters, announced today a marketing and promotional partnership with NBA great Willie Trill Cauley-Stein of the Dallas Mavericks. The one-year barter agreement, effective immediately, provides Cauley-Stein with Why Bars throughout the NBA season. In exchange, he will promote the bars across his social channels and provide a discount code for them to his followers.

“I am proud to promote products and companies that I believe in myself, and Why Bars is a perfect example,” said Cauley-Stein. “Whether sustaining me during a game or practice or refueling me afterward, Why Bars are an excellent source of nutrition and energy when I need them most, and I can’t wait to share them with my fans.”

Willie is the latest professional athlete to partner with Why Bars. He joins the ranks pf PGA Tour golfers Tom Hoge and Hudson Swafford and baseball players Paul Fry (MLB - Baltimore Orioles) and Chris Betts (MiLB – Tampa Bay Rays).

“The athletes we partner with use and love our products themselves,” said Chris Forte, CEO of Why Bars. “We are so excited to be partnering with Willie as we move toward our goal of making Why Bars a household name in the world of professional sports.”

About Why Bars
Why Bars are the superfood snack bar developed for bar eaters, by bar eaters. Made with clean, simple ingredients that taste great and curb the appetite for three full hours, they are a portable, energy sustaining food option that allow you to focus on your activity instead of your hunger. Organic, vegan and gluten free and available in seven delicious flavors, Why Bars are the snack food of choice for anyone living a healthy, active lifestyle, from weekend warriors to professional athletes to everyone in between. For more information, please visit www.whybars.com.

About Willie Trill Cauley-Stein
Willie Cauley-Stein just completed his sixth NBA season and his first with the Mavericks in 2020-21. He was acquired by Dallas from Golden State in exchange for a second-round pick on January 25, 2020 and re-signed with the club for 2020-21. The Spearville, Kansas, native was drafted sixth overall by Sacramento in 2015 after a three-year college career at Kentucky. Cauley-Stein holds career averages of 9.1 points, 6.9 rebounds, 0.9 steals, 0.8 blocks and 22.6 minutes per game in 402 games (254 starts) with Sacramento, Golden State and Dallas. The 7-footer, who is a career 54.5 percent shooter, has shot at least 50 percent from the floor in each of his six professional seasons. He earned NBA All-Rookie Second Team honors with the Kings in 2015-16. Off the court, Cauley-Stein has helped design a collection of custom watches, with proceeds donated to the American Cancer Society in honor of a late childhood friend. For more information, follow Cauley-Stein on Twitter (@THEwillieCS15) and Instagram (@pr00fessortrill) or visit https://www.mavs.com/team/roster/willie_cauley-stein/.

Media Contact:
Marni Raitt
Why Bars
(323) 633-6120 marniraitt@whybars.com

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