Sourcing

Every Ingredient Has an Address

We know where everything in a Why Bar comes from. Not approximately, not "domestic and imported," but specifically: which country, which region, which producer where it matters. That is not an accident. It is the result of sourcing decisions made one ingredient at a time, asking the same question every time: where does this grow best, and who is growing it the right way?

Some of those answers lead to Michigan, where our blueberries and cherries come from farms we know and our peanut butter comes from Germack, a Detroit institution since 1924. Some lead further: cacao from the high-altitude growing regions of Peru, chia seeds from Paraguay and Mexico, coconut oil from Sri Lanka. Every origin on this list is there because it is the right source for that ingredient, full stop.

If you ever want to know more about a specific ingredient, the sourcing list below links out to the full story wherever we have one. We like talking about this stuff. It is kind of our thing.